Alley Zepeda Resume
(310) 713-5665
6669 De Longpre Ave
Los Angeles, CA 90028
OBJECTIVE
Embark on creative projects that will allow me to continue to grow as a visual artisit.
SELECTED FREELANCE & CONSULTING
February '06
Digeo
Los Angeles, CA
Photographer
- Location photography of customers on a white background for use in brochures and posters.
- Making photos match client provided comps in order to expedite design process.
Dec '05 - Jan '06
Syner-G Studio
Los Angeles, CA
Designer, Photographer
- Create an identity for the new Pilates Studio using the existing logo.
- Design and execution of website, brochures, business cards, etc.
- Location photography for use in printed and online materials.
- Visit http://www.mysyner-g.com
Oct-Dec '05
Shrine 2006 Catalog
Los Angeles, CA
Photographer, Designer
- Shooting over 100 outfits for the 2006 catalog in 5 hours using 7 models.
- Catalog layout, design, and execution.
- Creation of ads and posters to complement the catalog.
August '05
International Design Press Event
Los Angeles, CA
Event Photographer
- Photographing the visiting writers while they viewed presentations and tour of some of LA's hottest design firms.
- Client needed both formal shots and candid interaction shots with some group coverage as well.
June '05
RedBull's Ascension 2005 Event
Los Angeles, CA
Event Photographer
- Covering the event for usage on the web and PR materials.
- Shooting the performers, attendees and ambient entertainment over the evening.
- Documenting the set-up of the venue for the event.
- Visit http://www.redbullascension.com/asc05/
May '05 - Aug '05
Mark Robert Halper Photography
Los Angeles, CA
Photographer Assistant
- Set up and breakdown of lighting and equipment for each photoshoot.
- Monitoring digital equipment for proper functioning during each photoshoot.
- Supporting the photographer in the execution of the shoot to assure all requirements are met.
Aug '04 - Feb '05
Advanced Skin & Hair, Inc.
Los Angeles, CA
Web Designer
- Consulted with client about e-commerce options.
- Implemented HTML Templates for new site.
- Coded raw HTML pages for client to input product information.
Oct '04
Miss Kitty's Nightclub
Los Angeles, CA
Photography
- Studio shoot of 3 cast memebers for print and web. (See additional listing below).
Aug '04
Shrine of Hollywood
Los Angeles, CA
Photography
- Photographed Fall 2004/ Spring 2005 Collection in studio for print and web.
- Edited/masked selected photos for distribution on CD.
June - July '04
Protivity
Los Angeles, CA
Information Architecture
- Worked with field consultants to document business processes for Financial Institutions go through Sarbanes-Oxley compliance.
- Created ~100 Visio flow charts documenting the processes, risks and controls for various processes.
April '02 to Nov '04
Miss Kitty's Nightclub
Los Angeles, CA
Photography
- Staff photographer for the nightclub.
- Photographed the weekly events including ambiant shots, stage show stills, and guest snapshots.
- Studio shoots of various cast members evey 2-3 months for fliers, advertisements, and press.
CORPORATE EXPERIENCE
2000-Present
SubCulture Array
Los Angeles, CA
Designer and online retailer of alternative clothing and accessories.
Owner (sale of business pending)
- Built the business, web site, audience, and brand from the ground up.
- Development of database system for inventory control, order processing and store management.
- Personally handled the marketing, advertising, and photography.
- Presented fashion shows in Los Angeles, San Fransisco and New York City.
1998-2001
Viewpoint Corp. (A Computer Associates Company)
Culver City, CA
Develops and distributes 3D technologies and content.
Business Development/Technologist
- Speaker at CA World 2001 'Leveraging Rich Media into Your Online Strategy'
- Writing specifications and proposals for new projects.
- Meeting with clients to ascertain their business needs.
- Researching and writing technology evaluations and recommendations based on client needs.
- Keeping abreast of new technologies to more effectively solve visualization issues.
Project Manager
- Coordinating with other departments on the design and execution of new software products.
- Directing the creation of Next Generation User Interfaces.
- Training of co-workers on software and basic management techniques.
- 3D modeling, 2D Imaging, Photography, and database creation (internal use).
1994-1998
ModaCAD, Inc.
Los Angeles, CA
Sofware company dedicated to visualization technologies for soft goods.
Studio Director
- Directly responsible to upper management for all of the activities of the Production Team.
- Management of 12 core artists and contracting overflow artists to meet production timelines.
- Delivery of over 200,000 SKUs of branded 3D content to Broderbund on time and on budget.
- Creation of production systems, processes and training programs to ensure content is produced in an efficient and cost effective manner.
- Collaboration with engineering team for user interface and feature set of our software products.
- Database architecture and development.
SQA and Production Manager
- Responsible for all software testing, bug tracking, and error reporting.
- Quality Assurance of Video Cataloging Department.
- Managing our vendors for CD duplication to ensure quality and timeliness.
Head Designer
- Responsible for day-to-day management of creative projects for use in marketing materials and live demonstrations.
- Presenting demonstrations of our products to potential clients with the sales staff.
EDUCATION & INTERESTS
- Otis College of Art & Design, Metal Sculpture, 2004. Expanding my repertiore of hands-on art techniques led me to dip my toe in the molten world of metal sculpture and welding.
- Bachelor of Arts from Scripps College in Claremont, CA. Majoring in Studio Art with emphasis on photography and computer graphics, I was one of very few students with access to the new technologies which were bringing photography and video to the desktop computer in the early 90's. I was also the recipent of a National Art Foundation Award for my senior project in 1994.
- Art Institute of Houston's Applied Photography Program, 1990. My studies focused on classical training in black & white and color photography, with emphasis on lab technique and portraiture.
References available upon request.
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